How Netflix's 'Drive to Survive' Turbocharged the Global Popularity of Formula 1

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How Netflix's 'Drive to Survive' Turbocharged the Global Popularity of Formula 1
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  • 📰 EsquireUK
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Ahead of season five, the show's producers tell Esquire about putting a rocket under the once geriatric image of grand prix racing

about putting a rocket under the once geriatric image of grand prix racingOn Friday March 8, 2019, a new show arrived on the Netflix homepage, changing the fortunes of a single sport forever, and giving new meaning to the phrase “car crash TV”.

Formula 1 had been popular for decades without ever being remotely cool. It was the sporting equivalent of a middle-aged potbelly poured into bootcut jeans. Incredibly,would transform this travelling circus of unimaginable wealth, inflated egos and cutting-edge engineering into something that otherwise politically correct progressives could admit to following. Even Americans, for decades resistant to F1’s high-pitched siren song, professed themselves converts.

“I think they’ve made massive steps forward,” says James Gay-Rees. “F1 used to be a bunch of cigarette packets driving around a circuit,” he says, referring to the tobacco logos that once predominated. “The fuel is becoming more sustainable, and the sport is populated by some extremely clever engineers. Whether there’s enough time for them to crack it, who knows?”

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