Representing four generations of publishers, Moira Forbes is Forbes' Executive Vice President and serves as the President and Publisher of ForbesWomen.
US' forward #09 Mallory Swanson in the women's group B football match between Australia and the USA during the Paris 2024 Olympic Games As all eyes are on the Paris Olympic Games and the U.S. soccer teams compete for glory on the pitch, Cindy Parlow Cone is leading a different kind of victory from the sidelines. A two-time Olympic gold medalist turned first female president of U.S.
In 2020, Cone unexpectedly stepped into the U.S. Soccer presidency amid a contentious equal pay lawsuit filed by the Women's National Team. For her, this wasn't merely a legal challenge but a deeply personal mission."I've been in the equal pay fight for two decades now," she reflected in ourThe transition came with its share of doubts."I thought about all the things I wasn't, that I hadn't done that most people would expect," Cone admits.
The agreement's impact resonates beyond U.S. Soccer, offering a model for other sports federations wrestling with gender pay gaps. It reframes the conversation from one of fairness to one of strategic advantage."If you invest in women's sports, it's good ROI," Cone argues, confronting long-standing assumptions about the marketability of women's athletics.
Cone views this not as a passing phenomenon but as a fundamental shift."This isn't a moment like '99," she says, referencing the 1999 World Cup that many saw as women's soccer's watershed."This is transformative change that's here to stay." Her perspective is informed by the stark contrast to her early career when opportunities were far more limited.
U.S. Soccer Women's Soccer Equal Pay In Sports USWNT FIFA World Cup Paris Olympics Female Sports Executives Team USA Soccer Pay Gap
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