In the 2010s, a group of boys on a British reality show became modern pop messiahs. Their success was built on an innovative blueprint of international support on social media, writes Douglas Greenwood
, a now-defunct digital extension of the teen girl magazinethat covered celebrity culture and lifestyle news for 16-to-24-year-old women. “Nobody could have predicted the impact they’d have on the teen journalism industry,” Smith says of One Direction’s influence on that sector. “That concoction of reality TV and social media overtaking the print market in our field was such a cultural zeitgeist of the mid-2010s. We were learning to navigate this new world on the job.
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