Ahead of his first training camp, an inside look at how Atlanta Falcons head coach Raheem Morris retooled the team's culture.
FLOWERY BRANCH, Ga. -- During NFL film sessions, coaches often pick on players - but most don't want it to come across that way. New
At his introductory press conference Feb. 5, Morris spoke highly of the roster built by Smith and general manager Terry Fontenot, who still holds the position despite Smith's departure. To have such a mentality from the leader at the top of the chain is a game-changer, Bates said, and one that two-time Pro Bowl defensive tackle Grady Jarrett believes is just the tip of the iceberg in Morris's character.
But thereafter, Morris started working with the offense. He was Atlanta's receivers coach and offensive passing game coordinator from 2016-19, working with Julio Jones, Mohamed Sanu and Calvin Ridey, among several others. "I want to bring a different vibe into this room, I want to bring a different vibe into our team," Morris said. "I want to bring a different vibe into how we view our football team. Those are the most important parts.
But Morris, a two-time Super Bowl winner with two decades of NFL coaching experience under his belt, didn't let his reputation do the work. He thinks relationships are the biggest factor in turning culture into wins, and he wasted little time building them with his new players. Jarrett added Morris will get the best out of everybody in the building, from players and coaches to community and public relations. Through this, Jarrett believes Morris is fostering an organizational attitude to fight for each other.
Like Jarrett and Lindstrom, Matthews played under Morris in 2020. A decade-long staple as Atlanta's blindside protector, Matthews touted Morris's energy as the trait he first noticed. Third-year linebacker Troy Andersen said Morris has been great through his first several months on the job, praising the improvements made in several behind the scenes areas, including nutrition, the weight room and the training staff."I think the culture is awesome that he's created," Andersen said. "Kind of a friendly environment that you're able to come in, work hard and grind, but be supported in every aspect.
Among the buzzwords most frequently associated with Morris, "exciting" has become popular. Linebacker Kaden Elliss said it exists, along with passion and energy, in spades with the coaching staff.
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