Sputnik, a Russian state media network that targets foreign audiences, is currently available in 30 languages, including Portuguese, Turkish and Vietnamese
Save time by listening to our audio articles as you multitaskOther recent developments seem to have been curiously underplayed. News of Russia’s retreat in north-eastern Ukraine earlier this month, in which Ukrainian forces have retaken thousands of square miles of territory, was hard to find. Headlines that dominated Western news outlets, about Russian soldiers abandoning their weapons and fleeing, were absent.
The official propaganda apparatus, along with shadowier covert disinformation campaigns, are the modern-day versions of tools that the Soviet intelligence services dubbed “active measures”. The Kremlin is now actively using those tools to try to persuade the global south to see the war in Ukraine its way.
Russia’s early investments in building propaganda networks across the developing world appear to have paid off, at least in terms of engagement. Russian narratives are ubiquitous across social media in Latin America, says Andrew Gonzalez of Omelas, a digital-analysis firm.English version’s , and even outpace’s Arabic edition is “really a powerhouse” on Facebook, says Joseph Bodnar of Alliance for Securing Democracy at the German Marshall Fund.
Russia’s propagandists are trying to work around the new restrictions. State media channels have activated dormant social-media accounts and guided followers to less hostile platforms such as, a Russian Facebook clone, and Telegram, a messaging app. Sputnik’s homepage now includes instructions on how to uses to access its content in countries where its website is blocked.
China’s global propaganda network often pitches in to help, too. Co-operation between the two countries’ spin doctors is less a formal process than “a game of shared improv”, reckons Ms Brandt. Though China has been reluctant to repeat Mr Putin’s claim that Ukraine should not exist as a state, it has been happy to riff off lines that place blame for the war on America andWild Russian theories about sinister Western “biolabs” in Ukraine have also been echoed widely.
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