Ryan Tedder, Gwen Stefani and Anderson.Paak came together with Coca-Cola and the 2024 Summer Olympics for the bouncy theme song 'Hello World.'
Coca-Cola has worked with the International Olympic Committee for nearly a century, but for the first time in their 96-year relationship, the brand and the producers of the Olympic games have collaborated on a song that both organizations will use beyond the Paris 2024 Olympics, which start tomorrow .and .Paak, was released by digital service providers around the world on Thursday .
The creative brief for Tedder was simple. “We wanted a song with broad appeal that would resonate worldwide, an uplifting and bright song that would inspire everyday greatness among athletes and music fans,” Burke says. “It was also important to us that we wouldn’t try to create a ‘brand’ song or ‘jingle’, and we’d have to give up some control, which is very difficult to do! We trusted Ryan and the process and that’s how “Hello World” was born.
Once Tedder finished the song, the search for the right artists began, landing on Stefani and .Paak, both of whom are repped by Full Stop Management. “Gwen & Anderson’s energy together is undeniable, and both have these incredibly unique and iconic voices that were a perfect blend this global track,” Burke says.
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