How the 'brat summer' TikTok trend kickstarted Kamala Harris campaign memes

📆 7/23/2024 9:21 PM

Kamala Harris News

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📆 7/23/2024 9:21 PM
📰 CBSNews

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Social media memes about Vice President Kamala Harris playing on Charli XCX's album 'BRAT' are engaging young voters and energizing Democrats.

On Monday, President Biden's former campaign profile on social media service X became the home of a new neon green banner inscribed with 'kamala hq.' Not only did this officially launch Kamala Harris ' presidential campaign, but it also showed the campaign's full embrace of her as Gen Z's 'brat summer' icon.

One of the most popular examples has amassed more than 2 million views and more than 500,000 likes. The tag #kamalaharris is also trending on TikTok, with more than 101 million views and 9,000 posts in the last 7 days. Charli XCX has said that being 'brat' is about being 'just that girl who is a little messy and likes to party and maybe says dumb things sometimes,' but herself gave Harris this title on Sunday, saying, 'kamala IS brat.

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