As Arsenal release their third kit, we spoke to the man behind the design 👨🎨 AFC
I’m often asked what my favourite football kit of all time is – it’s the impossible question.’s 1990/92 season home kit. I love the simplicity and how perfectly balanced the kit is, especially paired with white shorts and socks.
The away kit embodies our ‘stadium to the street’ ethos, while also paying homage to the famous ‘bruised banana’ kit – a term every avid football fan knows.a graphic that resonates with the spirit of 1991/92 Alongside music, it was probably these elements that helped develop and enrich my passion for design, which ultimately led me to pursue a career in it.Football has a huge emotional and cultural connection through generations of fans and it’s that sense of belonging that is often encapsulated through their team’s football kit.There has been a resurge of bold graphics used across sports and streetwear, which aims to capture the zeitgeist of 90s football.
In addition, we spend a lot of time talking to each club and their fans to gain insight into the club’s traditions, ethos, and – most importantly – its culture. We also actively try to keep up-to-date with relevant trends to ensure our designs resonate with both the team and its fans.Apart from seeing the jerseys we work on brought to life and being played in, for me, one of the best parts of my job is working with people from all over the world.
They are often measured on the success of the team playing in them and will live longer in the collective memory than others because of the emotional connection attached to them. However, that perception and outlook is starting to shift as football has begun to strike a balance between performance and lifestyle, which has given the kits a new identity.
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