What does it take to develop a winning Eurovision entry?
.) And we’ve, deservedly, racked up low, low scores for it.– with his beaded boiler suit, choppy ginger layers and punchy soprano vocals – bagged us second place in Turin last year, and now we’ve got Mae Muller to represent us: an actually cool pop star, who came up supporting Little Mix and whose track “I Wrote A Song” is earworm-level-catchy. This change isn’t down to luck.
Few people know how to create pop megastars like Ed Millett and Ben Mawson, co-founders of Tap Music. “We got an email out of the blue from the BBC about one of our artists asking if they’d be up for doing” says Mawson of how the pair first got involved with the show. “Ed actually snapped back ‘no thanks’.” But when the duo began researching the event further, their interest was piqued. They came on board as consultants after discovering two things: that.
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