A new study shows the potential power of a ban on menthol cigarettes.
ou wouldn’t think it would be easy to get nearly 4.5 million Americans—the equivalent of the entire state of Louisiana or Kentucky—to give up smoking. But it can be done in a single, straightforward step: prohibiting the sale of menthol cigarettes. That’s the conclusion ofThe study is one more piece of evidence in favor of a nationwide menthol ban, the authors say. The U.S.
“When added to cigarettes, menthol sweetens the poison of nicotine, making it easier to start smoking and harder to quit,” says Mills. What’s more, the chemical stimulates the activity of so-called nicotinic receptors in the brain, increasing the addictive power of nicotine. consume menthol. That represents just 34% of white smokers—but 81% of Black smokers.
The data also provide a granular look at the effects of menthol bans. Up to 65% of menthol smokers, when asked, said that a ban would get them off cigarettes for good—or 2.7 times the share who actually did quit, a possible sign of how addictive mentholated tobacco is. Switching to a non-menthol brand actually had some salutary effects, with users reporting, on average, that they smoked 2.2 fewer cigarettes a day and experienced fewer nicotine cravings.
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