Bianca writes features about women and for women: what interests and inspires them, how they are shaping business ourselves and what still stands in their way when it comes to equity.
We’ve all heard that saying - that genius is 1% inspiration and 99% perspiration and there’s probably no one on the planet who understands this better than the entrepreneur. It’s no secret that being a founder is not for the faint hearted particularly because they have so many different hats to wear.
Recognizing that one of the most common challenges she and other founders faced was establishing a reliable method for consistent business, she began experimenting with a different approach and is now committed to teaching others how to enhance their digital marketing efforts to drive sales growth. This starts with getting entrepreneurs to understand what’s really required of them.
This, coupled with the fact that she was exposed to social media early on in life, meant she got a glimpse of what was possible to achieve, but no clear strategy to get there. This deliberate exclusivity ensures that every participant is a perfect fit for the program, aligning with Giulia's long term vision and going against what has become the norm on social media: to try to convert people on-app, something she believes is the primary reason entrepreneurs find it so hard to consistently market to and convert customers.
Giulia understands that most entrepreneurs feel they are best placed to share their brand’s authentic message, so instead of looking to delegate, she suggests instead creating a content system that you can “rinse and repeat.”
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