Blame the newly platinum Gigi Hadid...
Treat bleached hair like your favourite item of clothing. Wash at a lower temperature and handle carefully when you detangle. If you can, try to brush or comb hair before wetting it. Use a gentle shampoo and nourishing conditioner, and wash less often than you would unbleached hair – the more you wash it, the more you strip the natural oils and moisture . I recommend once or twice a week depending on its texture.
once a week is one of the easiest ways to care for bleached hair. Its proteins penetrate individual hair shafts, helping reconnect weak and broken bonds on a cellular level, making hair smoother, stronger and shinier. If you’re going through a dry, frizzy spell, swap your conditioner for a hair mask for a few washes and see if it helps. If you have fine hair that gets oily quickly, use your normal nourishing conditioner, and add a weekly mask.
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