This afternoon, Jordan Bowen and Luca Marchetto of JordanLuca tied the knot at their autumn/winter 2025 runway show in Milan.
Jordan Bowen and Luca Marchetto founded their namesake label JordanLuca in 2018, seven years after meeting in line for the toilets at London’s iconic gay dive The Joiners Arms. Fast forward to 2025 and the pub has been sadly demolished, but Bowen and Marchetto are still going strong. So much so that today, at their autumn/winter runway show in Milan, the pair tied the knot. They shared the news about their upcoming nuptials on a video call, which they took from yet another bathroom.
“But it’s still a runway show, so that defines which one comes first,” Bowen explained, with Marchetto interjecting: “Fashion comes first!” Doesn’t it always? To fully merge both events, Bowen and Marchetto invited their would-be wedding guests – friends, family, community – to walk the show wearing their new collection. The pair then came out with the officiant and their witnesses, members of their now joint family, to start the ceremony portion of the proceedings.
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