We chat to Design_Bridge and Starlight Creative on how they created the fun, fresh visuals for Eurovision2023.
There were a lot of elements to consider as this was such an unusual year for Eurovision. But we knew it was crucial to be single minded.
The design has a simple and bold look influenced by music festival graphics. We embraced a bright limited colour palette, graphic shapes, and a strong, condensed type style reminiscent of typographic music posters. We collaborated with Starlight Creative in Ukraine across the project from initial concept and design exploration to the final execution.
There was a tension in creating something to reflect that this is Ukraine’s year and happening in Liverpool whilst feeling inclusive of all the competing nations. We naturally explored symbols of Ukraine and the UK initially, and both nations are represented in the final design, but creating a much more universal story was something we all agreed was right for the concept.
There was a very satisfying moment, when we discovered that the right camera angle on the composition of the sound wave, made our graphic heartbeats visually echo the asymmetric, distinctive heart shape from the existing Eurovision logo. We loved the fact that the use of the heart symbol strengthened the overall recognition of the Eurovision brand, whilst fulfilling the brief to express this year’s specific story.
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