How Williams' new leader forged his data-driven F1 ethos

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How Williams' new leader forged his data-driven F1 ethos
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Moving from long-time strategy director at Mercedes \u2013 a role that latterly included overseeing adjacent racing activities such as Formula E and the young driver programme \u2013 to become team principal at Williams was judged by many in the Formula 1 commentariat to be a bit of a leap for James Vowles. But not, as STUART CODLING reveals, to the self-proclaimed \u2018highly competitive\u2019 man who made it\u2026

You probably knew the voice before you saw the face.

Soft-edged but empowered by the weight of authority, and destined to lap the Formula 1 internet for all eternity: “Valtteri, it’s James…”one of the hundreds of F1 personnel the casual TV viewer might never see.

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