Fans can get a return flight to Euro 2024 this summer at the same cost
If you are able to calm your anger, ever so slightly, at a few colours added to a flag on back of the collar of the latestshirt for the first time since 2010, when nobody seemed overly bothered by it, there is something more meaningful for your attention., or an attack on our identity devaluing a millennium of English history, set all your differences aside and recognise the real scandal here: that a new England shirt costs more than a return flight to the European Championship this summer.
Both shirts, priced now at £64.99 and £54.99, would be around a tenner cheaper if they had gone up in line with inflation. And that’s following the Consumer Price Index, so it already factors in the huge inflationary increases of the past few years. Oh, and do we just all ignore the fact that children’s clothing is exempt from VAT? Should the kids’ shirts not be 20 per cent cheaper? Could that not be passed on to the ‘customer’, as football executives increasingly like to consider supporters?It’s all exploiting England fans, at a time when they can least afford it. It’s squeezing the last pound out of people who have nothing left to give.
This isn’t about the people who can afford it – there are plenty of rich people around. This is about the ones who can’t, the millions who are priced out of buying the latest shirt to support their country, as they were priced out of buying the ones two years before it.to follow the brutal trajectory of capitalism that has left 4.3 million children – around a third – living in poverty, according to the latest data from the Department for Work and Pensions.
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