Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
The beauty industry is an illustrious but competitive market, so standing out against the crowd is no mean feat. Enter skin revitalisation brand NeoGen, which has unveiled a sleek new brand identity –"looking beyond the surface" of the aesthetics industry to offer a unique solution to ageing. may come and go, but NeoGen's stylish new identity carries a timeless elegance, expertly balancing futuristic minimalism with a touch of elevated class.
In tandem, the layered 'E' motif of the wordmark paired with the animated assets gives the brand a sense of flair without feeling juvenile or overcomplicated. Taking into consideration the visual identities of competitor brands in the market, NeoGen's"soft pastel mixed with signature hues helped avoid overlapping with others while establishing an ownable territory for NeoGen," Simon says.
It's a fresh brand identity that is unafraid to buck the trends, something that the team took great pride in when creating the new look."The beauty industry is awash with pictures of impossibly beautiful, young women who have no need to use the products they advertise," says Simon.
Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work , she loves all things music and enjoys singing sweet folky tunes.
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