The star gymnast wanted her leotard to resemble an outfit Beyoncé wore on tour. Here's how the design, and all of Team USA's garments for the Paris Olympics,…
The star gymnast wanted her leotard to resemble an outfit Beyoncé wore on tour. Here's how the design, and all of Team USA's garments for the Paris Olympics, came to life.
The photo made its way from Chiles' phone to a computer screen at GK Elite headquarters in Reading, Pennsylvania — a city about an hour and a half outside of Philadelphia best known for being the pretzel capital of the world and the former"Usually when an athlete has an inspiration photo, we pull that photo into our files to then build a leotard based off of that," said Macy Bell, GK Elite's gymnastics custom designer.
“To differentiate it and to bring more of Jordan’s style into this leotard, we also added this zig-zag cut across the body that is highlighted again with crystals because it accentuates the body lines and also draws your eyes across the patterns,” Bell said. Whether creating a Beyoncé-inspired leotard or a Team USA uniform, the GK Elite staff are the personal tailors for Olympic athletes.
Laser-cut appliques are then hand-placed and glued to the body of the leotard to ensure proper placement before being stitched. Swarovski jewel motifs are applied by heat transfer, with some applied by hand and other fill-in jewels by laser machine.
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