A beauty editor review of celebrity skincare ranges: From rhode to Fenty *affiliates
It used to be that the newest designer handbag was the ‘it’ accessory for an A-lister to have, but now it’s a moisturiser with their name on it – and it’s easy to see why. Moguls like Rihanna, Kylie Jenner and Kim Kardashian have made fortunes from turning their attention to beauty, leading to others wanting their own slice of skincare success.
Fenty Skin A brand that almost needs no introduction, Rihanna’s Fenty franchise dominates pretty much every space it enters, be it make-up, lingerie or perfume. Skincare joined the roster in 2020 and has been hugely successful thanks to catchy names, targeted formulas and mid-range price points. Plus, it helps that Rihanna herself lives and breathes the products on her socials.
Florence by Mills Stranger Things actress Millie Bobby Brown is the creator of this sweet-looking skincare brand. If you think it’s targeted at a younger audience, you’re right. Millie markets her affordable, vegan-friendly and cruelty-free range of products mostly to Gen Z shoppers, but it does feature some hydration-focused essentials that benefit all ages and skin types – especially if you’re looking for an introduction to the complicated world of skincare.
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