Eimear tackled dating like a business challenge, even setting herself KPIs.
Spoiler: it led to marriage and a whole new business ‘I looked across the room and saw an old man, who wouldn’t have looked out of place in old Italian Mafia movie, says Eimear Draper, a 40-year-old dating coach from London. ‘That can’t be my date, I thought. But as he started waving at me, my heart sank.’ Eimear was half-way through a year-long dating experiment. Single for 10 years, she decided to spend 20 minutes on dating apps daily and send messages to men she liked the look of.
’ With each date Eimear’s confidence grew. ‘I chose to be brave, let my guard down and told the men I was dating I wanted a long-term relationship. With each person I met I formed more of an idea about what I did and didn’t want in a partner.’ Eimear had been dating a year before she tried Tinder and soon met her husband, Sam. It was Saturday night and Eimear had been let down by friends and Sam, an accountant, had matched with her.
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