When the British electropop singer went from viral triumph to being dropped by her label, she found fearless creativity and new love in New York
In 2014, Shura uploaded a song to SoundCloud on a whim. Refreshing her phone during breaks at her old job at a post-production company, she gawped at what she saw. The track, Touch, surged in popularity, and Shura – real name Aleksandra Denton – decided to film a video on a shoestring budget, blowing most of it on smoke bombs. The video features a procession of couples of various genders kissing in a haze of lilac. This also went viral, with views spiralling quickly into the millions.
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