Iconic Artists Group, Rock The Bells and RZA partner to expand Wu-Tang Clan legacy.
. The goal: to expand and further solidify the music, brand, philosophy and lifestyle of the legendary and influential hip-hop collective.“As we evolve from ‘Legendary Status’ to ‘Iconic Status,’ it’s only fitting and serendipitous that we join the team at Iconic Artists Group and Rock The Bells,” RZA said in a statement announcing the alliance. “This partnership will help us continue to expound and expand the Wu-Tang Clan’s legacy.
“The Wu-Tang Clan’s brand and music have been cornerstones of hip-hop culture,” LL Cool J said. “Our partnership with Iconic Artists Group will enable us to leverage Rock The Bells’ multi-faceted platform — encompassing radio, e-commerce, licensing, content and live events — to unite and engage fans with this iconic brand. Together, we’ll guarantee that the Wu-Tang Clan’s legacy and timeless hip-hop remain powerful forces for generations to come.
Prior to its formal announcement, the partnership has yielded several earlier Wu-Tang Clan legacy-expansion projects. The first “Wu-Tang x MLB Night” was held at San Francisco’s Oracle Park when the New York Yankees played against the Giants on June 1. Wu-Tang Clan Day was declared last year by New York City MayorTo further mark the occasion, the Empire State Building was lit up in the group’s colors: black and yellow..
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