Iconic Toyota Land Cruiser 4x4 returns in simpler, less expensive form

An icon of the SUV world, and Toyota's longest-serving nameplate, is back -- the Land Cruiser, with a retro look harkening back to the early days.

An icon of the SUV world, and Toyota's longest-serving nameplate, is back -- the Land Cruiser, with a retro look harkening back to the early days.An icon of the SUV world, and Toyota's longest-serving nameplate, is back -- the Land Cruiser.

Those roots are the simple, rugged Land Cruiser that was in Toyota showrooms starting in the late 1950s when the company first set up shop in the U.S. "It's really going back to that authentic intended purpose, as an off-road purpose-built vehicle," said Toyota's Ming-Jou Chen. It's worked very well for Ford, successfully bringing back the Bronco with an iconic classic look. And Mercedes-Benz has redesigned its rugged G-Wagen yet again, but it still looks very much like the one they rolled out back in the late 70s.

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