EA's sale should be worrying for gamers
That’s the climate that this news of EA being potentially bought by Amazon finds itself in. The dinner bell has been rung, and it seems everyone is here to try and get a slice of the games industry.
For me, this whole situation sucks. Be it Amazon, Microsoft, Sony, or Tencent, the consolidation of the industry is worrying. A future where a handful of the biggest companies on the planet own the entirety of the mainstream gaming market is bad, pretty much any way you slice it. It’s restrictive to creativity – the variety of voices, and the art that gets made. It also opens the door to ramping up of monetization.
In my opinion, this wanton spending is bad across the board, but some proposals are better than others. Microsoft attempting to buy Bethesda and Activision felt almost like the end of a console war and theAnd that gets to the heart of why any proposal to buy EA by a mega-corporation without investment in games – or in Amazon’s case, a shakey one – is incredibly worrying. Xbox and PC gaming are a huge part of Microsoft’s business.
That can’t be said about companies like Amazon, Apple, Disney, or others. Their business doesn’t live or die by their ventures into games. Their interest is rooted in the fact that it’s a booming market.is on the cusp of slipping into obscurity but it’s not going to break the tech company. Google can close down Stadia tomorrow and be fine in the long term. If Microsoft’s gaming divisions fell apart, it would be an enormous blow to the corporation.hasn't exactly set the world on fire.
That’s why Amazon's rumored impending purchase is far more troubling than Microsoft's Activision Blizzard acquisition. It seems an expensive flight of fancy, rather than a core pillar of its business.
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