IHOP, Denny’s join value menu wars to win back price-conscious consumers

All You Can Eat Pancakes News

IHOP, Denny’s join value menu wars to win back price-conscious consumers
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IHOP is bringing back its $5 all-you-can-eat pancake deal for the summer. It’s the latest chain looking for ways to appeal to cost-conscious consumers in the wake of price increases.

— It’s a summer for single-digit dollar deals as

announced this week that it is bringing back its $5 all-you-can-eat pancake deal. The promotion, which runs until September 15, is meant to align with back-to-school season when “wallets are pinched from shopping,” the company said in a statement.

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