The matter of illegal streaming is inevitably tied to the future of football broadcasting, but the matter is more complex than just ‘making it cheaper’...
over the weekend, in which various sources talked about the extent to which they are working to tackle what they describe as ‘It was an oddly one-sided article, featuring representatives from two ‘anti-piracy’ advocacy groups – the Audiovisual Anti-Piracy Alliance and the Federation Against Copyright Theft – but no counter-arguments and no suggestion whatsoever that there could be a better way of structuring the broadcasting of football that actually benefitted broadcasters, their audience and...
When live Football League matches finally did arrive in 1983, coverage could be sporadic and was occasionally interrupted by industrial action or, as happened for the entire first half of the 1985/86 season, because the League and the broadcasters couldn’t reach agreement over contract terms. The belief that piracy can be ‘stamped out’ seems as pervasive as ever, even though there is plenty of evidence to suggest that continuing to do so has only really resulted in a perpetual game of ‘whack-a-mole’ which broadcasters and the police simply cannot win.
One alternative vision for the future of sports broadcasting would be for every game to be available on pay-per-view , but considering that the EFL set the price to stream individual matches on IFollow at £10 per match for a single game, it seems unlikely that many bills would come down with its introduction. Even those who pay for Sky Sports, BT Sport and Amazon Prime pay less than £100 per month at the moment .
In some respects, football finds itself in a position not unlike that in which the music industry found itself at the turn of the century, when software like Limewire made peer-to-peer file sharing available for the first time. That industry found some degree of stabilisation through streaming services – though many artists remain unhappy at the amount that they receive – and that makes the idea of some sort of Backofthenetflix seem appealing.
Every step of the way, ideas of changing the models football broadcasting run head first into a brick wall. Clubs will demand at the absolute least the same amount of money that they get now. Leagues themselves will baulk at the lack of certainty that comes from having to deal with subscriptions and payments themselves, and will not want to underwrite any losses should those fall below expectations.
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Illegal streaming exists because football broadcasting is outdatedThe matter of illegal streaming is inevitably tied to the future of football broadcasting, but the matter is more complex than just ‘making it cheaper’.
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