The plastic you use once tortures the ocean forever.
Mouths open and apparently struggling for breath, these shocking images of tortured animals reveal the dangers they face every day because of humans.Marine conservationists Sea Shepherd released the 3D images to highlight the threat plastics pose to marine life.In partnership with Tribal Worldwide Brazil and DDB Guatemala, and using graphics created by Notan Studios, the campaign will appear across a range of formats, including on posters and in digital format on social media.
It not only depicts shocking images of various marine animals, such as seals and turtles, in extreme agony after coming in contact with everyday plastics, but also includes useful tips on how to reduce your use of them. Guiga Giacomo, executive creative director at Tribal Worldwide São Paulo, said: ‘Unfortunately a small and thoughtless action in our daily life can cause huge damage to nature without us even realising it.‘In this campaign we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen.’Sea Shepherd also carries out beach clean-ups worldwide.
The US branch runs a campaign called ‘Operation Clean Waves’, which collects marine debris that accumulates on offshore islands and in the middle of the ocean.Founder and president, Captain Paul Watson, said: ‘Scientists warn that in 2050 there will be more plastic in the oceans than fish in the sea.Additional information about the negative impact of plastics in the oceans is available at
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