IMPALA Stands With UMG on TikTok ‘Value Gap’ and Flags ‘Unintended Consequences’ With Streaming Changes

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IMPALA Stands With UMG on TikTok ‘Value Gap’ and Flags ‘Unintended Consequences’ With Streaming Changes
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IMPALA released a statement detailing its position on UMG and TikTok, and the proposed changes to the payment models for music streaming.

and the proposed changes to the payment models for music streaming, and how this will affect its members. Founded in 2000, the advocacy group has 6000 members, stemming from Europe’s small music businesses.With regards to TikTok, the organization says it is aligned with Universal Music Group and its decision to let its license with TikTok lapse due to low compensation and AI concerns.

Detractors of Deezer and Spotify’s new royalty payment models say that adding a threshold for a minimum number of streams that an artist has to reach before qualifying for payment is unfair to smaller artists and companies that represent them. Also, streaming companies are considering or are already adding in penalties for music companies that facilitate music involved in streaming manipulation and fraud.

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