Women's college basketball is coming off a record-smashing season for TV viewership. Now how can they build off it?
So what now? That’s the big, media-centric question for women’s college basketball. Where does the sport go after the head-spinning viewership figures for the national championship game? ’s 87-75 win over on April 7 , the most-viewed women’s college basketball game ever and the most-viewed college basketball game on record for an ESPN platform. The audience was up 90 percent over the 2023 national championship and 289 percent from 2022 .
Worth noting on the school side, , is the NCAA says it is working toward correcting one of the most obscene disparities in college basketball. As Auerbach wrote, “Each men’s team that participates in March Madness earns a sliver of NCAA Tournament revenue called a ‘unit’ for making the field and then one unit for each subsequent win … Each NCAA Tournament unit is worth just over $2 million and is paid out over the course of six years.
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