Chief Product Officer - Ping Identity. Read Peter Barker's full executive profile here.
With the rise of digital technologies creating a more interconnected world, organizations face an increasing number of threats—with fraud being one of the most pervasive and damaging to a business and customers. Fraudulent activities, ranging from identity theft to financial scams, can wreak havoc on a business, leading to financial losses, reputational damage and regulatory scrutiny.
It’s also important to understand the latest techniques fraudsters are using to launch successful attacks. For example, the advancements in generative AI have made deepfakes a regular occurrence. Deepfakes, or an artificial image or video generated by AI/ML capabilities, don’t just impersonate celebrities—they are now, from the CEO to CFO and beyond.
AI can analyze a customer's purchasing history and behavior to detect any anomalies that may indicate fraudulent activity
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