Airlines are not making flights more expensive by tracking your search habits, but the myth is regarded as fact.
Booking flights is an unfortunately stressful part of a relaxing vacation. The internet is full of tips and tricks on how to make it cheaper. One of the most pervasive “tricks” is to use incognito mode when searching for your flights to get a cheaper ticket. You wouldn’t be crazy for believing it, but this is a giant myth. “I have come to terms with the fact this myth will still be widely believed the day I die,” said Scott Keyes, CEO of Going, in an interview with Gizmodo.
Origins of The Myth Before 1978, booking an airplane ticket was remarkably simple. You went to a travel agent, asked for a flight, and they looked in a physical book where there was a flat fee listed. They then called the airline to make sure it was available, and you were done. It was great, but flights were often very expensive. In 1978, Congress passed “The Airline Deregulation Act” which made airfare way cheaper, but also much more complicated.
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