Independent retailers in Telford and Wrekin are urging shoppers to support smaller vendors instead of being enticed by online retail giants during Black Friday. Since 2019, over 50 new businesses have joined Wellington's streets, contributing to the thriving community of local businesses. However, as online retailers offer pre-Christmas deals, business owners are striving to maintain physical footfall. Jon Drew from the Boardroom Gaming Cafe highlights the challenges of competing with internet giants, emphasizing the convenience of online shopping.
Independent retailers in Telford and Wrekin are urging shoppers not to forget smaller vendors as online retail giants make their pitch for Black Friday custom.
But as bigger online retailers tempt shoppers with pre-Christmas offers this week, business owners in the town are trying to ensure they do not miss out, with some pointing to a need for physical footfall at a time when clicks of a button receive greater focus.Jon Drew from the Boardroom Gaming Cafe said despite growth, the business struggled to compete with big-name vendors on the internet.
He added: "That’s why its so important to shop local, purely on the basis of getting people out on the high streets and into the buildings themselves."Elisa Thomason, owner of Little Betty's Gift Company, said she had to learn new skills to compete in the online marketplace.
Independent Retailers Telford Wrekin Black Friday Local Businesses Online Retail Physical Footfall
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