The country's supreme court has temporarily banned Patanjali, a leading maker of ayurvedic products with ties to the prime minister, from advertising certain items due to a history of false claims.
Yoga guru Baba Ramdev, the brand ambassador for the billion dollar company Patanjali Ayurved, addresses the media during a launch of"premium products" in New Delhi.
These are all claims made by Patanjali Ayurved, one of India's biggest manufacturers of traditional ayurvedic products – reflecting the beliefs of a 3,000-year-old tradition of Hindu healing practices. The word"ayurveda" comes from the Sanskrit terms"ayur" and"veda" Its practitioners use herbs, animal extracts and minerals, processed according to centuries-old texts.Nonetheless, Ayurveda enjoys widespread acceptance among Indians.
The supreme court's order, although temporary, is a blow to advocates of ayurvedic medicines, including the prime minister and his Hindu nationalist party. Some scientists have accused their government of promoting these alternative medicines at the expense of modern medicine, partly as a way to glorify India's culture and history.
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