New Zealand Rugby (NZR) has filed a lawsuit against Ineos after the British multinational ended their six-year sponsorship deal three years early. Ineos, which sponsored the All Blacks and other national teams, reportedly failed to pay the first installment of the 2025 sponsorship fee. NZR is actively seeking new commercial opportunities.
Believed to be worth around £3.5million per year, the deal included Ineos branding on the back of playing shorts and on the front of training jerseys for both the men's and women's national sides.But in a bombshell statement announced on Tuesday, NZR declared they were suing Ineos for ending their six-year partnership three years early.
"Having learned of INEOS' decision to walk away three years early, we have moved to protect the interests of New Zealand Rugby and the wider game.'Unacceptable' - Man City urged to do unthinkable if Pep Guardiola can't beat Real MadridHow to watch Man City vs Real Madrid for FREE as Bellingham eyes advantage in blockbuster
"We are committed to being world-class on and off the field and deliver unique value to sponsors through our iconic brands.”It has been claimed that the All Blacks will now drop the Ineos logo from their jerseys in their quest to find a new partner. It was only last month that they confirmed they had parted ways with British Olympic hero Ben Ainslie's America's Cup team.
SPONSORSHIP LAWSUIT NEW ZEALAND RUGBY INEOS ALL BLACKS
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