Influencers and content creators with millions of followers are on notice to come clean about their commercial deals and income streams as Australia's consumer watchdog prepares for a sweep of social media platforms.
abc.net.au/news/social-media-influencers-on-notice-as-accc-targets-hidden-ads/101872506Influencers and content creators with millions of followers on social media have been told by Australia's consumer watchdog to come clean about their commercial deals and income streams.The ACCC is about to sweep platforms such as Instagram and TikTok for undisclosed advertising
South Australian social media influencer Chloe Grayling has built her online following by blogging about living a wholesome lifestyle. She takes pride in being transparent when she is paid to promote products, which happens around three to four times a month."I'm pretty particular about what I accept as gifts or product partnerships," Ms Grayling said.
In addition, it will target false statements promoting products, cases in which key information has been omitted, and posts paid for by sponsors that have not been clearly or appropriately labelled. She said those using the popular hashtag "sponcon", meaning "sponsored content", were still potentially misleading their audiences.
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