We spoke to the founder, Andrew McUtchen, who wants to create a 'town square for watch culture, and watch lovers'
This story is taken from Esquire's About Time newsletter, style director Johnny Davis’s straight-talking take on the wonderful world of watches. Sign up hereA few weeks ago, a tourist arrived at London’s Oxford Circus with the intention of buying her husband a new watch.Opening up Google Maps, she typed in “watch shop”.Despite being surrounded by all sorts of luxury Swiss boutiques – Omega, Breitling, Cartier, Tag Heuer, etc.
How do you arrive at the mix of brands? Hamilton is a much bigger name than many of the others, for example.It’s a real hot button topic at Time+Tide at the moment. Since the awareness of the Studio has been growing –The New York Times featured Time+Tide and the Studio again yesterday . I suppose there’s a little bit of carte blanche going on in terms of the brands we could choose from. But as much as we can, I’m going to allow as many brands as possible a chance to duke it out with our buyers.
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