Daven Wu is the Singapore Editor at Wallpaper*. A former corporate lawyer, he has been covering Singapore and the neighbouring South-East Asian region since 1999, writing extensively about architecture, design, and travel for both the magazine and website. He is also the City Editor for the Phaidon Wallpaper* City Guide to Singapore.
In an age when the ubiquity of mass production trumps the handmade at almost every turn, it says something that there are those who still stubbornly champion the artisanal approach. Exhibit A isGold House, the Parisian house’s new concept store in Bangkok’s tony Phloem Chit quarter. Located across the road from Bangkok’s glitzy Central Embassy Mall and the Park Hyatt, it is a dreamy interlude amid the city’s chaotic bustle.
Everyone is tight-lipped about how much the project cost, but it must have been a pretty penny and a reflection, perhaps, of the fact that the Thai luxury goods market is worth nearly $3.5bn.
Visually, every inch is choreographed to neatly dovetail with both brand and merchandise. So much so that Olivier Bialobos, Dior’s deputy managing director of global communication and image, is moved to remark that as a retail proposition, the Dior Gold House is part of the marque’s storytelling, a vivid reflection of both its history and approach to fashion. But, above all else, if it’s not already clear, ‘it’s unique. It’s one of a kind.
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