Armada: Inside the world's biggest independent dance label
In a drab Dutch office block, a few doors down from the local branch of Carpetright and opposite a crane dredging sludge from the Schinkel canal, lives one of the world's most vibrant and influential record companies.
Home to artists like Afrojack, Fedde Le Grand, Loud Luxury and Erick Morillo, its sales and streams are growing at an annual rate of 20% to 30% and it has been named best global label six times at the International Dance Music Awards. "Together, they've piloted the label through choppy waters and into the giant independent behemoth it is today."The first floor houses a radio studio, from which van Buuren hosts his globally syndicated show, A State of Trance. Next to the studio is an in-house club, where artists can road-test new music on a state-of-the-art sound system.
"Everybody is super-hyped about what is going on. So I always have a big smile when I walk in the door."
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