Inside the weird and wonderful world of Y/Project 🖤 Read the interview with Glenn Martens here: Photography by Paul Phung
In fact, after a decade at Y/Project’s helm, the Antwerp Academy alum has seared his name intoLogos are scant, price points are high and most of the garments would raise an eyebrow if worn in his own provincial stomping grounds.
But, kudos to Martens, Y/Project has undoubtedly grown from the far darker, insular brand he inherited from his late boss and founding designer, Yohan Serfaty, in 2013. “Yohan was a very enigmatic person. He looked like a Tim Burton figure from,” remembers Martens. “The brand was very much connected to his personality. As a hired creative director, I wanted to turn it into more of a house.”
“I think there’s moments where I’m a really big businessman, moments where I’m trying to be an artist, and moments when I’m just a grandson, godfather or an annoying club kid” – Glenn Martens Of course, the seminal codes didn’t vanish – they’ve just morphed. Under Serfaty, artisanal leather-making was the brand’s bread and butter; these days,worked and treated in similar ways, then honed for drippy dressers, from Rihanna – who co-signed that iconic, bunched Ugg look for Coachella 2018 –
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