Angela Yang is a culture and trends reporter for NBC News.
Old internet pastimes have taken on new formats as Instagram makes online chain mail trendy again. Instagram’s “Add yours” stickers, which enable any user to create an easily resharable story template, have popularized photo-sharing trends reminiscent of 2000s-era email and Facebook chains threatening users to reshare copypasta — copied-and-pasted content — either to avoid negative consequences or to show support for causes.
“And these templates are just tapping into that desire for easy communication, connection and community that have always been part of our digital world.” While many on Instagram have taken a liking to the photo-sharing chains, others have drawn online criticism and ridicule after having fallen for more unoriginal types of chain mail spam.
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