Instagram U-turns on TikTok-style revamp

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Instagram U-turns on TikTok-style revamp
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The social media platform pauses the rollout of new features after an online community backlash.

Instagram says it is pausing a rollout of new features on its app following backlash online from users, influencers and celebrities.

The display and feeds were criticised as people felt they were not seeing photos from friends and family as much.The revamp of Instagram towards more video content is believed to have been ignited by the soaring popularity of competitor TikTok - where users post and watch more video as opposed to static photographs.

"I'm glad we took a risk - if we're not failing every once in a while, we're not thinking big enough or bold enough," he said. Mr Mosseri had previously posted a video explaining the move towards video, saying that full-screen videos would be promoted over photographs.

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