The new restrictions are also designed to push teens to adopt parental supervision through the app.
Instagram on Tuesday announced its most dramatic effort yet to protect young users from dangers on its platform, implementing new "teen account" settings.Instagram on Tuesday announced its most dramatic effort yet to protect young users from dangers on its platform, implementing new "teen account" settings that will automatically make millions of teen accounts private and restrict what kinds of content those users can view on the app.
The new "teen accounts" settings build on more than 30 well-being and parental oversight tools parent company Meta had rolled out in recent years, such as "take a break" nudges and restrictions on "age-inappropriate" content like posts about eating disorders. Despite those earlier updates, the company has continued to face criticism for placing too much responsibility for safety in the hands of parents and, in some cases, teens themselves.
At a Senate hearing in January, Zuckerberg apologized to families who said their children had been harmed by social media. Additionally, teens will be placed into Instagram's most restrictive content control settings. The shift limits the types of "sensitive" content teens can see on their Explore page and in Reels, such as posts promoting cosmetic procedures.Teen users will also receive time limit reminders nudging them to leave after spending 1 hour on the app each day. And the app will default to "sleep mode," muting notifications and sending auto-replies to direct messages between 10 p.m.
The changes are expected to be made to all teen accounts in the United States, the United Kingdom, Canada and Australia within the next 60 days, before rolling out to other countries later this year and next.
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