Intel aims for lower-power GPUs as Nvidia pushes pricey energy guzzlers
However, Koduri told Gadgets 360 that"performance-per-dollar competitiveness with AMD and Nvidia wasn't the goal." Instead, Intel views that metric as a"baseline" and hopes to outcompete its rivals with features like AV1 encoding and decoding as well as real-time ray tracing and upscaling techniques, the latter of which can meaningfully boost gaming performance at higher resolutions.
While Intel has serious work to do in making market share gains against Nvidia and AMD, the company first must ensure its GPUs are optimized to run well across a wide range of games and applications, particularly older games that are still popular. The other area where Koduri believes Intel can make a big mark in the GPU market is integrated graphics. He claimed that the company's next-generation CPU for desktops and laptops, code-named, will come with higher-performance integrated graphics that can replace lower-end discrete GPUs in some cases, which could make entry-level gaming PCs more affordable.
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