Generali Group opens interactive exhibition ‘A World of Potential’ in the restored Procuratie Vecchie in Venice
, 16 installations and the surrounding spaces have been designed by architecture studio Migliore+Servetto. The considered interiors reflect the foundation’s aims of collaboration, supporting vulnerable families with young children and providing assistance to refugees.Spanning approximately 3,000 sq m, the spaces ‘focus on inclusion and accessibility in equal measure – central themes in the development of the project’, say the studio’s Ico Migliore and Mara Servetto.
The company’s private co-working space known as ‘The Hub’ hosts furniture designed to encourage collaboration and then there’s ‘The Hall’, Generali Group’s state-of-the-art auditorium designed for international symposiums, congresses and events. ‘Art and culture allow us to get to know ourselves better, so the new home of The Human Safety Net and its interactive exhibition space are based on this fundamental concept,’ say Migliore and Servetto. ‘The result is a space designed to welcome the viewer in an empathetic way, with different rhythms and times, reinterpreting key symbols while making a constant reference to materials, design and environments.
Visitors can go back in history with a ‘Time Telescope’ installation that encourages them to explore famous Venetian landmarks such as Giudecca, Rialto Bridge, Arsenale, Burano and Murano in 3D as they would have been in the 16th century. The chosen materials and the shapes employed celebrate the Generali Group’s Venetian heritage and the Procuratie Vecchie’s enviable position. The wave-like form of the reclaimed timber benches in the café reflect the ubiquitous waterways, while glass is used in the accompanying tables – softened by an orange hue. The tables can be raised and lowered so visitors can come together in the spirit of collaboration.
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