After years of anticipation and build up, the first year of competition in the Big 12 has come and gone for the BYU athletic department. In the first year in th
e Big 12, the BYU football team stumbled to the finish line, losing their last five games and missing a bowl game. Meanwhile, BYU basketball exceeded expectations, finishing fifth in the Big 12 and earning a six-seed in the NCAA Tournament.
Despite the undivided attention on basketball over the last few months, interest in BYU football still exceeded the interest in BYU basketball in the first Big 12 year. According to Google trends, peak search interest in BYU football exceeded peak interest in BYU basketball by 6%. However, BYU basketball definitely closed the gap on BYU football during the 2023-2024 academic year. From 2011-2022, interest in BYU football exceeded interest in BYU basketball by an average of 65%. You would have to back to 2010-2011,Jimmer Fredette's senior year, to find the last time interest in BYU basketball exceeded BYU football.
BYU is a football school - the data proves it over the last decade. But winning creates interest and BYU basketball won at a much higher clip than football last year. Basketball's success has allowed it to close the gap on football in a hurry.
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