'Start Here' speaks with FCC official Alejandro Roark about the new rule.
The Federal Communications Commission now requires broadband providers to display all the information about the price and performance of their services in clear labels.ALEJANDRO ROARK: Well, good morning, Brad. Very happy to be here today.
START HERE: And just so we're clear, it literally looks like the label with the same formatting and shape and all that stuff. ROARK: Well Brad, breaking news happens on this podcast. So I'm happy to say that as of today, April 10, 2024, broadband providers are required to display these new broadband nutrition labels at the point of purchase. And all of us will start seeing those everywhere that internet services are sold.
The funding for that program is going to run out at the end of this month, and I'm sure the FCC, would be like, "Yeah, we'd love Congress to pass a law about that," but the FCC can impose fees on broadband companies to pay into a pot. I think it's the Universal Service Fund for these sorts of lifelines for these communities. So, I mean, will the FCC do that?
Right now, the program counts with over 23 million households enrolled across all 50 states, territories and federally recognized tribal lands and its success, its reach and the impact of the program are absolutely unquestionable.
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