'Invisible creators' selling to high-end brands in New York

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'Invisible creators' selling to high-end brands in New York
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They're supplying the likes of Ralph Lauren and Tommy Hilfiger

Tucked away in the heart on the Sneinton Market, two Nottingham students have opened up about their journey on creating knitwear for high end brands including Calvin Klein and Saint Laurent. Maisie Williamson and Inny Kim graduated from Nottingham Trent University in 2016 and set up A3knit shortly before the pandemic hit.

"When we sell our prototypes, we also sell our copyrights, so we cannot reproduce them once they're sold," she added. "I think that knitwear had a resurgence after the pandemic, before people got very creative during lockdown.The pair said they have chosen to open their studio in Sneinton Market thanks to its "young vibes and creativity". Inny Kim, originally from South Korea, 33, said: "We are like the invisible creators behind some expensive high brand items.

Despite the challenges, the young businesswomen have also committed to pay the knitwear students who are on placement at the store. Ms Williamson added: "We want to pass it on, we want to teach other students the tricks of the trade. We have got knitwear students coming from universities around the country."

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