Greg Rosenstein is the sports editor for NBC News Digital.
Iowa’s 94-87 win against LSU in the Elite Eight on Monday drew 12.3 million viewers, the most in women’s college basketball history, according to
. That figure topped the previous high of 9.9 million viewers from last season’s NCAA championship game between the same programs. said Monday’s figure was the highest viewership for any college basketball game ever on its platforms and the second-highest of any basketball game — college or NBA — since 2012. FanDuel told CNBC on Tuesday that Iowa-LSU was also its biggest betting event of all time for women’s sports.
said the women’s Elite Eight averaged 6.2 million viewers, up 184% year-over-year, and represented four of the top five most-watched games in that round on record. The top-seeded Hawkeyes were led, once again, by superstar Caitlin Clark. The NCAA’s all-time leading scorer finished with 41 points, 12 assists and 7 rebounds to help her program avenge a loss to the Tigers in last year’s title game. LSU’s Angel Reese added 17 points and 20 rebounds in defeat.
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