It's not all about Apple
is a bending phone, with more power and functionality than one can shake a stick at, and yet it commanded far less search interest in its launch buildup than the iPhone 14 currently does.
Leakers spend months and months incessantly spouting out predictions and leaks for the new iPhones, often with dubious accuracy. That's because, while top leakers often have some reliable information, lots of smaller leakers try and use the excitement around the iPhone to try and gain some notoriety.
And that’s where the sadness, the fatigue, comes in. Apple knows that it doesn’t need to bring swinging updates because its customers are still interested in every morsel that comes out, because they’re probably going to buy the iPhone, or at the very least a comparable flagship phone from Samsung or OnePlus.
We get that the amount of innovation left in the smartphone world isn’t a high as it once was - there’s only so much you can do with a black oblong - but it doesn’t mean excitement for other tech, whether it’s super-fast battery charging, amazing cooling for gaming or just a really smart interface, is worth skipping.
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