Model Chrissy Teigen makes bacon sandwiches with husband John Legend using Meghan Markle's American Riviera Orchard jam.
Eight months ago, Meghan Markle launched her upcoming lifestyle brand American Riviera Orchard with a glitzy video, an Instagram page and a website.
Inspiration to start The Tig came from Meghan's avid readership of Gwyneth Paltrow's wellness brand Goop, according to royal expert Tina Brown. Insiders have said Meghan hopes to rival Paltrow's site, which plies a lucrative trade in New Age wellness luxuries But after landing the big gig on legal drama Suits, raking in an estimated $50,000 an episode, she scrapped the blog and created a new website – the stylishly designed lifestyle blog The Tig.
An avid foodie, she also posted recipes – as well as make-up and beauty tips, travel advice, and interviews with her celebrity friends, including tennis star Serena Williams and actress Priyanka Chopra. Meghan was hoping to emulate the success of Gwyneth Paltrow's Goop, which is now worth S250 million, with her blog The Tig
Paltrow became the poster child for celebrity lifestyle empires, and Meghan was not alone in looking up to her success. Gynaecologist Dr Jen Gunter, in an open letter to Paltrow that went as viral, suggested that it might cause toxic shock syndrome.Paltrow also faced criticism when she launched a candle called This Smells Like My Vagina – however, the product sold out fairly quickly.
But you must do your earthing outside. Indoors, you'll be 'insulated from the Earth's electric potential'. Timothy Caulfield, professor of health policy at the University of Alberta, also warned that Paltrow was 'keeping myths alive, fearmongering and creating confusion.He said Goop 'isn't a passion project for her, it's just a business'.
The rumour mill had been in overdrive since May last year after Meghan and Paltrow were reportedly seen having dinner together in Beverly Hills alongside their husbands. The author said: 'I'm not being deliberately mysterious. My mind always goes to Goop, but when I suggested that to someone with some knowledge they said,"Oh, no, this isn't going to be about selling products."' So who knows? The next Martha Stewart?'
It is thought in comparison to Goop, Meghan's lifestyle brand will focus more on food and drink, and may well be more affordable – as Scobie revealed she aims to produce something 'accessible' for people. A source with knowledge of the launch said that the plan is to sell Meghan as a beacon of inspiration, aspiration and attainability.
This means that, come May next year, it should be all systems go with the brand and the cookery show Meghan has filmed to accompany it.
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